Irohas Photo Perth

March 2026 · Monthly Report

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2026年3月 · Perth Store Report

March 2026
Perth Performance

数据周期：Mar 1 – Mar 31, 2026  ·  Prepared by PLAYHEADS
1
Google Ads — Perth
谷歌广告 · 珀斯店独立数据 · 1–3月趋势
Ad Spend
广告花费
A$307
vs 2月 A$305 · 持平
Directions
导航到店
154
↑ +14.1% vs 2月
Cost per Visit
每次导航成本
A$1.99
↓ 改善 vs 2月 A$2.26
Est. Revenue
预估带来收入
A$2,618
154次导航 × A$17客单价
Trend · Jan–Mar 2026 趋势
Directions 导航到店
189
Jan
135
Feb
154
Mar
CPA 获客成本
$1.63
Jan
$2.26
Feb
$1.99
Mar
Month 月份Spend 花费Clicks 点击Directions 导航CPA 获客成本
January 1月A$307272189A$1.63
February 2月A$305263135A$2.26
March 3月A$307263154A$1.99
Perth ad spend remained stable at A$307. Direction-clicks bounced back from 135 to 154 (+14.1%), and CPA improved significantly from A$2.26 to A$1.99 — the best CPA efficiency among the three cities in March.
珀斯广告花费保持稳定（A$307）。导航到店从 135 反弹至 154 次（+14.1%），获客成本从 A$2.26 大幅改善至 A$1.99，是 3 月三个城市中 CPA 效率最佳的。
2
Search SEO — Perth Landing Page
自然搜索表现 · 数据来源：Google Search Console
Daily Clicks
日均自然点击
7.9
↑ +18.6% vs 2月
上月 6.6 次/天
Total Clicks
月度总点击
244
vs 2月 186
Click-Through Rate
平均点击率
4.0%
↑ +0.3pp vs 2月
Avg. Position
平均搜索排名
#10.9
vs 2月 #9.3
Daily clicks on the Perth landing page grew +18.6% to 7.9/day. While the average ranking dipped slightly from #9.3 to #10.9, click traffic still grew — indicating that the existing visitors are increasingly relevant. Ranking improvement is the key focus for April.
Perth 落地页日均点击增长 18.6% 至 7.9 次/天。平均排名从 #9.3 略降至 #10.9，但流量仍在增长，说明现有曝光的精准度在提升。4 月的重点是加强页面内容，推动排名进入 Top 5。
3
Perth Keyword Rankings
珀斯核心关键词排名变化
Keyword 关键词Mar 排名Feb 排名ChangeClicks
irohas perth #2.7 #1.8 — 88
irohas photo perth #4.3 #3.3 — 22
film lab perth #3.8 #4.1 ↑ 0.3 2
disposable camera developing perth #4.5 — New 1
film developing perth #6.8 #9.0 ↑ 2.2 3
film lab near me #5.5 #7.8 ↑ 2.3 4
35mm film developing perth #4.7 #6.2 ↑ 1.5 0
"film developing perth" — the most important commercial keyword — improved significantly from #9.0 to #6.8 (+2.2). "film lab near me" also jumped from #7.8 to #5.5. Both keywords are trending in the right direction and approaching the top 5.
最核心的商业词 "film developing perth" 从 #9.0 大幅提升至 #6.8（↑2.2）。"film lab near me" 也从 #7.8 跃升至 #5.5。两个词都在朝正确方向前进，正在向前五名冲刺。
4
Traffic Channels — Website Sessions
流量渠道分布 · 数据来源：Google Analytics 4 · 3月全站
🔍 Organic Search 自然搜索
5,839 sessions  ·  50.1%
🔗 Direct 直接访问
4,086 sessions  ·  35.1%
📣 Paid Search 付费搜索
585 sessions  ·  5.0%
📱 Organic Social 社交媒体
415 sessions  ·  3.6%
🔄 Referral 外链引流
331 sessions  ·  2.8%
⋯ Others 其他来源
394 sessions  ·  3.4%
Organic Search leads at 50.1% (5,839 sessions) — SEO investment is delivering measurable results across all three stores. Direct (35.1%) reflects brand recognition from repeat customers. Total site sessions: 11,650.
自然搜索以 50.1%（5,839 次）位居第一，SEO 投入正在三个门店持续产生效果。直接访问（35.1%）反映出回头客的品牌忠诚度。3月全站总 Sessions：11,650。
5
April Plan
下月计划

Strengthen Perth Landing Page 强化珀斯落地页

Add more localized content targeting "film developing perth". Goal: break into Top 5.
补充更多珀斯本地化内容，目标：核心词进入前五名。

Continue Ad Optimisation 持续优化广告投放

Build on the CPA improvement. Target: maintain CPA below A$2.00.
巩固 CPA 改善成果，目标：维持获客成本在 A$2.00 以下。

Build Local Citations 建立本地目录引用

Strengthen local SEO signals with Perth-specific citations to boost map visibility.
在珀斯相关目录平台建立引用，提升 Google 地图搜索排名。

Irohas Photo Perth  ·  2026年3月月度报告 / March 2026 Monthly Report
Prepared by PLAYHEADS  ·  Data: Google Ads · Google Search Console · GA4
Confidential · For Irohas Photo Perth Only 本报告为保密文件